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On October 17, Marc Rutte presided over his inaugural NATO Defence Ministers meeting as Secretary General. This session was notable for its expanded format, which, for the first time, included partner nations Australia, Japan, New Zealand, and South Korea, as well as the European Union © NATO

Mark Rutte, the newly appointed Secretary General of NATO, is taking on a crucial role at a defining moment in global politics. With tensions escalating around the world – especially due to the war in Ukraine and China’s increasing assertiveness – NATO’s mission of collective defence and security is more important than ever.
As the leader of this key military alliance, Rutte’s vision and guidance will not only influence NATO’s strategies but also impact the future of international security. In this article, we explore Mark Rutte’s background, his leadership style, and the challenges and priorities that lie ahead in his new position.

In the heart of The Hague, on a Valentine’s Day in 1967, a future political powerhouse was born. Mark Rutte, now a household name in Dutch politics, entered a world that combined tradition with ambition, embodying both the serenity and the quiet aspirations of a mid-20th century life in the Netherlands. His early years were steeped in the principles and rhythms of a quintessential middle-class family. His father was a textile trader, a profession that demanded not only business acumen but also an understanding of the social web that commerce weaves in society. This experience exposed the young Mark to the dynamics of trade and the importance of human connections within the business world.

On the other side of the household, his mother, a dedicated schoolteacher, instilled in him the values of education and lifelong learning. Her passion for teaching and her commitment to nurturing young minds influenced Mark profoundly, fostering in him a respect for knowledge and the power of education to transform lives. The home was a crucible where the values of diligence, responsibility, and empathy were taught not through grand lessons but through everyday examples set by his parents.

But Rutte’s journey from middle-class child to political kingpin wasn’t a straight shot. His academic path took a few twists and turns, starting at the Haagse Hogeschool (The Hague University of Applied Sciences), where he initially set his sights on a history degree. However, the allure of politics and societal dynamics soon drew him in a new direction.

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Mark Rutte in 1988, as national chairman of the JOVD (Forum for Democracy Youth Organisation) © Jovd.nl

Seeking intellectual challenge and prestige, Rutte transferred to the venerable Leiden University. There, he immersed himself into the annals of history, emerging with a master’s degree and a toolkit of critical thinking skills that would serve him well in the political arena. His time at Leiden wasn’t just about burying his nose in dusty volumes, though. Rutte threw himself into the cut and thrust of student politics, honing the oratory skills that would later become his trademark.

As a member of the student council and various political organisations, Rutte soon became interested by public service and governance, and he gained a reputation for his articulate speeches and ability to connect with diverse groups; skills that would become hallmarks of his political career.

After completing his education, Rutte began his professional career in the private sector. He initially worked for Unilever, a multinational consumer goods company, where he gained valuable experience in management and corporate strategy. This experience in the corporate world shaped his pragmatic approach to governance, emphasising efficiency and results-driven policies.

Little did those early audiences know they were witnessing the birth of a political star. The skills Rutte cultivated in those formative years – his articulate speech, his knack for building bridges across ideological divides, and his deep understanding of historical and societal forces – would eventually catapult him to the highest echelons of Dutch politics. From middle-class roots to the corridors of power, Mark Rutte’s journey is a testament to the enduring power of education, hard work, and political savvy.

| POLITICAL CAREER

State Secretary for Social Affairs and Employment Mark Rutte interviewed by Dutch TV Nederland 3 in 2002 © Buitenhof/Nederland 3

Mark Rutte’s political career began in the late 1990s, marking a significant transition from the corporate sector to public service. His political journey took off in 1997 when he joined the People’s Party for Freedom and Democracy (VVD), a liberal political party in the Netherlands. He quickly rose through the ranks, serving in various capacities within the party. His early involvement included positions at the local level, where he engaged with community issues and developed grassroots understanding of Dutch politics.

In 2002, Rutte was appointed as the State Secretary for Social Affairs and Employment in the Cabinet of Prime Minister Jan Peter Balkenende. In this role, he focussed on labour market reforms and policies aimed at increasing employment rates. His work involved negotiating with trade unions and employers, showcasing his ability to mediate and build consensus among diverse stakeholders.

In 2006, Rutte was elevated to the position of Minister for Education, Culture, and Science. During his tenure, he implemented significant reforms aimed at modernising the Dutch education system, emphasising the importance of innovation and quality in education. Rutte championed initiatives to improve teacher training and increase funding for educational institutions, navigating complex debates surrounding educational equity and access.

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Mark Rutte, State Secretary for Education, Culture and Science, in 2006 © Wikicommons

| PRIME MINISTER OF THE NETHERLANDS

In October 2010, Rutte became the Prime Minister of the Netherlands, leading a coalition government composed of the VVD and the Party for Freedom (PVV). His ascent to the premiership was marked by a commitment to fiscal austerity, responding to the European debt crisis by implementing stringent budgetary measures. Rutte’s government prioritised economic recovery, focussing on reducing the national deficit while promoting job creation and economic growth.

Throughout his tenure as Prime Minister, Rutte faced several significant challenges. His administration worked to stabilise the post-recession in the economy and implement policies that encouraged investment and entrepreneurship. His focus on tax cuts and regulatory reforms aimed to stimulate growth, helping the Netherlands emerge as one of the more resilient economies in Europe.

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Dutch prime minister, Mark Rutte sitting at Joe Biden’s ‘Resolute desk’ in the Oval Office of the White House, during a visit to the US in January 2023 © White House

Despite his government facing criticism from various quarters, Rutte took a firm stance on immigration policies, advocating for stricter controls while promoting integration programmes for newcomers. balancing the need for security with humanitarian considerations.

Then, there came the COVID-19 pandemic. Rutte’s leadership during this health crisis was pivotal. His government implemented measures to manage public health while also addressing the economic fallout. Although administration faced scrutiny over its response, Rutte’s emphasis on transparency and scientific guidance resonated with many citizens.

As the world grappled with the looming spectre of climate change, Mark Rutte’s government took a decisive turn towards the green side of politics. In a move that surprised some and delighted others, the Dutch Prime Minister, once known more for his fiscal conservatism than his environmental zeal, emerged as an unlikely climate champion. Rutte’s later terms saw him swap his trademark blue tie for a metaphorical green one, as he pushed the Netherlands towards ambitious climate targets that would make even the most ardent environmentalist sit up and take notice. Aligning with the European Union’s Green Deal, Rutte’s government didn’t just talk – it acted by committing to slash emissions and boost sustainability across the board.

But Rutte’s green awakening wasn’t just about ticking boxes on an EU checklist. The PM seemed to have had a genuine “eureka” moment, recognising that climate change wasn’t just an abstract threat, but a clear and present danger to the low-lying Netherlands. Suddenly, wind turbines and solar panels were as much a part of the Dutch landscape as tulips and windmills.

Of course, this being politics, Rutte’s green crusade wasn’t without its bumps and bruises. Balancing the demands of industry with environmental imperatives proved to be a high-wire act that would challenge even the most skilled political acrobat. But Rutte, ever the pragmatist, seemed determined to find a middle ground – a uniquely Dutch solution to a global problem.

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Danish prime minister, Mette Frederiksen (left), Dutch prime minister, Mark Rutte (centre) and European Commission president, Ursula von der Leyen during the Leaders’ Summit on offshore wind in the North Seas in 2022 © European Union/ Dati Bendo

| TRANSITION TO NATO

After a decade as Prime Minister, Rutte announced his intention to step down, signaling a new chapter in his career. On 1 October 2024, he was appointed as the Secretary General of NATO, replacing Jens Stoltenberg with a role that will allow him to apply his extensive experience in governance to the international stage. In this capacity, Rutte is expected to leverage his diplomatic skills and understanding of European security dynamics to navigate complex global challenges.

His political career, characterised by a blend of pragmatism and liberal ideals, has prepared him for this pivotal role at NATO. Rutte’s ability to forge alliances, manage crises, and advocate for collective security will be crucial as he steps into this leadership position, particularly in a world facing shifting geopolitical landscapes and emerging threats.

Mark Rutte’s leadership style and political philosophy are integral to understanding his approach to governance and his role as Secretary General of NATO. His methods reflect a blend of pragmatism, liberal ideals, and a commitment to collaboration, which have shaped his political identity throughout his career.

| CHALLENGES AHEAD FOR NATO

As Mark Rutte assumes the role of Secretary General of NATO, he faces a range of significant challenges that will test the alliance’s cohesion, adaptability, and relevance in an increasingly complex geopolitical landscape. The resurgence of geopolitical tensions, particularly with Russia, poses a critical challenge for NATO. The ongoing conflict in Ukraine has heightened concerns about Russian aggression and its implications for European security. NATO must respond effectively to deter any further threats from Russia while supporting Ukraine in its defense efforts. Balancing military preparedness with diplomatic outreach is essential to prevent escalation and foster stability in the region.

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NATO Secretary General, Mark Rutte and Ukrainian President, Volodymyr Zelensky in Kyiv, October 2024 © president.gov.ua

Rutte will need to prioritise NATO’s military readiness, ensuring that member states can respond swiftly to potential threats. This, of course, includes increasing defence spending, enhancing troop deployments in Eastern Europe, and conducting joint exercises to maintain operational readiness. While deterrence is crucial, Rutte will also have to explore avenues for dialogue with Russia, for finding common ground on security concerns that could help reduce tensions, and prevent misunderstandings that could lead to wider conflict.

Two days after his nomination, Mark Rutte visited Ukraine on 3 October, and met President Volodymyr Zelensky as air raid sirens were going off in the Ukrainian capital. With war raging on Europe’s eastern flank, the incoming NATO chief didn’t mince his words, pledging to bolster the West’s backing of Ukraine in its David-versus-Goliath struggle against Russian aggression. The new NATO head’s vow comes at a critical juncture. With Ukraine’s defenders digging in their heels against a seemingly tireless Russian war machine, the promise of continued Western support is more than just diplomatic rhetoric – it’s a lifeline.

U.K. Defence Secretary, John Healey © U.S. Secretary of Defense

On 17 October, it was President Zelensky’s turn to come to Brussels and visit NATO headquarters, where the alliance’s 32 defence ministers were holding a meeting. Zelensky came with a comprehensive strategy, presenting it as the definitive way to overcome Moscow after 32 months of intense conflict. His proposal not only seeks approval for the use of long-range Western weapons to target Russian positions but also requests a prompt invitation for future NATO membership.

U.K. Defence Secretary, John Healey expressed strong support for the victory plan, stating that it would allow Kyiv “to approach future dealings with Russia from a position of greater strength. We are prepared to help expedite their progress towards NATO membership.” However, not everyone shared that level of enthusiasm. German Defence Minister Boris Pistorius told reporters, “The victory plan from President Zelensky is on the table, but we cannot provide an answer at this moment, nor in the next few hours or days. What matters is that Ukraine will eventually be part of NATO.”

The new Secretary General of the 32-member alliance, initially raised some eyebrows earlier in the day by suggesting that another country might join NATO before Ukraine. However, he appeared more assertive alongside Zelensky during the pre-dinner press conference.

“We will ensure that Ukraine receives the resources it needs to continue fighting,” Rutte stated, occasionally interrupting Zelensky to emphasise his commitment. “Ukraine will become a member of NATO – there’s no doubt about it.” He ended his speech on a high note, as far as Volodymyr Zelensky and Ukraine are concerned: “I look forward to the day that Ukraine is here as a member of this Alliance. And until then, we will continue to do all that we can to ensure Ukraine prevails. This is vital for our shared security”. 

In response, Zelenskyy flashed a rare smile. “You see? We have unity,” he remarked. “Now we need 32 more!”

| EMERGING THREATS

On 16 October, the US expressed deep concern regarding the escalating threats posed by North Korea in the realms of nuclear weapons and missile development. These apprehensions have been amplified by North Korea’s burgeoning military assistance to Russia amidst their ongoing conflict in Ukraine. The military official, speaking amidst growing tensions, highlighted the alarming nature of these developments, which are not only unsettling to the US but also to its NATO allies across the globe. However, despite these heightened worries, he refrained from confirming claims made by Ukraine and President Zelensky himself that suggested the deployment of up to 10,000 North Korean soldiers to the front lines, articulating a careful and measured stance in light of the complex geopolitical landscape.

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North Korean leader Kim Jong-un inspecting a training base of the special operation armed force of the Korean People’s Army in September 2024 © KCNA 
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Exercise Nighthawk 21 brought together Special Operations Forces from 13 NATO Allies and partners to test their ability to work together through a series of complex counter-terrorism and hybrid warfare scenarios © Nato

Beyond traditional military threats such as those posed by Russia, North Korea, Iran and others, NATO faces a spectrum of emerging challenges, including cyber threats, terrorism, and hybrid warfare. The rapid advancement of technology has transformed the nature of conflict, requiring NATO to adapt its strategies accordingly. For example, cyber attacks are becoming increasingly sophisticated, targeting critical infrastructure and compromising national security. Mark Rutte will have to advocate for enhanced cybersecurity measures within NATO, ensuring that member states collaborate on intelligence sharing and defensive capabilities.

The threat of terrorism, both from organised groups and lone actors, remains a pressing concern, and NATO’s role in counter-terrorism efforts must evolve, focussing on intelligence sharing, capacity building for partner nations, and addressing the root causes of extremism.

The Secretary General will need to address the challenges posed by hybrid warfare tactics, which combine conventional military force with cyber attacks, disinformation campaigns, and economic pressure. Strengthening NATO’s resilience against such tactics will be vital for maintaining stability.

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Secretary General, Mark Rutte (left), receiving the gavel from Jens Stoltenberg, 1 October © NATO

In addition to the traditional military threats posed by nations like Russia, NATO is increasingly confronted with a wide array of emerging challenges. These include cyber threats, terrorism, and hybrid warfare, all of which require the alliance to rethink and adapt its strategies. The rapid pace of technological advancement has fundamentally altered the landscape of conflict, making it essential for NATO to stay ahead of these evolving threats.

Cyber attacks have become more sophisticated and frequent, targeting critical infrastructure and endangering national security. In this context, Mark Rutte will need to advocate for strengthened cybersecurity measures within NATO. This includes fostering collaboration among member states to enhance intelligence sharing and defensive capabilities, ensuring that all allies are better prepared to respond to these digital threats.

Terrorism continues to be a significant concern, whether it originates from organized groups or lone actors. As such, NATO’s approach to counter-terrorism must evolve. The alliance should focus on improving intelligence sharing, building the capacities of partner nations, and addressing the underlying causes of extremism to effectively combat this persistent threat.

Additionally, the Secretary General will need to confront the complexities introduced by hybrid warfare tactics. These tactics blend conventional military force with cyber assaults, disinformation campaigns, and economic pressure, complicating the security landscape. Strengthening NATO’s resilience against such multifaceted approaches will be crucial for maintaining stability and ensuring the security of member states in an increasingly unpredictable world.

| INTERNAL COHESION AND COLLABORATION

Maintaining internal cohesion among NATO member states is crucial to the alliance’s effectiveness. Divergent national interests and varying levels of defence spending can create friction and undermine collective action.

Rutte will need to encourage member states to meet the NATO guideline of spending at least 2% of their GDP on defence. This commitment is essential for ensuring that NATO remains a credible deterrent against threats. He may face challenges from countries with differing economic priorities, requiring diplomatic finesse to encourage compliance. Political divisions within member states can complicate NATO’s decision-making processes. Rutte will have to work to foster a sense of unity and shared purpose among allies, emphasising the importance of collective defence and mutual support.

In an increasingly multipolar world, NATO must adapt its approach to security by fostering partnerships beyond its traditional member states. Engaging with non-NATO countries and international organizations is critical for addressing global security challenges. Mark Rutte will probably need to prioritise strengthening partnerships with countries in the Asia-Pacific region, recognising the growing influence of China and the need for a coordinated response to its assertive actions. This includes enhancing dialogue and collaboration with countries like Japan, South Korea, and Australia.

And then, there is the collaboration with organisations such as the European Union, the United Nations, and the African Union which can enhance NATO’s effectiveness in addressing global issues.

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NATO Headquarters in Brussels, Belgium © Estonian Foreign Ministry 

Last but not least is the question of climate change and security. Climate change is increasingly recognised as a national security issue, with implications for resource scarcity, migration, and geopolitical instability. Mark Rutte may look at possibilities to incorporate climate considerations into NATO’s strategic framework, as well as advocate for a comprehensive understanding of how climate change exacerbates existing security challenges. This includes preparing for humanitarian crises resulting from extreme weather events and addressing the potential for conflict over dwindling resources.

In conclusion, it can be said that Mark Rutte’s appointment as NATO Secretary General comes at a time of unprecedented challenges and opportunities. His extensive political experience, pragmatic leadership style, and commitment to multilateralism position him well to navigate geopolitical tensions and emerging threats, to maintaining internal cohesion and fostering global partnerships. His leadership will be crucial in shaping the alliance’s response to an evolving security landscape. By prioritising military readiness, political unity, and innovative approaches to security, the Secretary General can help ensure that NATO remains a relevant and effective force for stability and peace in the 21st century.

james.lookwood@europe-diplomatic.eu

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